eCommerce

Masters of Scale Courses App

CoFo Design

Masters of Scale Courses App

ROLE
Lead UX/UI & Interaction Designer

TEAM
Creative Director
2 Designers
2 Developers

Challenge

There is little emotional benefit communicated through the current buy-flow, and little messaging about why one travel insurance is different from its competitors. Current travel insurance purchase sites are transaction oriented, and are functionally undifferentiated from one another.

About

The Masters of Scale Courses app is a highly curated learning experience designed to cultivate the entrepreneurial mindset for leaders at any level, and at any stage in their company’s growth.

For its MVP, Masters of Scale sought to create and build a product for its podcast listeners that focused on a sophisticated learning experience. Offering premium content by distilling key insights centered around a 10 minute daily practice where entrepreneurs can then apply to their business.

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About

CoFo Design is a new Canadian furniture company. They ‘cofound’ furniture designs with Canadian students and recent graduates, and present them to the international market.

Challenge

Encourage designers to submit their work and consumers to invest in unique, one of a kind furniture pieces.

Challenge

There is little emotional benefit communicated through the current buy-flow, and little messaging about why one travel insurance is different from its competitors. Current travel insurance purchase sites are transaction oriented, and are functionally undifferentiated from one another.

About

The Masters of Scale Courses app is a highly curated learning experience designed to cultivate the entrepreneurial mindset for leaders at any level, and at any stage in their company’s growth.

For its MVP, Masters of Scale sought to create and build a product for its podcast listeners that focused on a sophisticated learning experience. Offering premium content by distilling key insights centered around a 10 minute daily practice where entrepreneurs can then apply to their business.

Solution

To bridge the gap between design students and consumers seeking unique, one-of-a-kind furniture pieces, the proposed eCommerce platform serves a dual purpose:

For Design Students
The platform offers an intuitive submission portal where students can upload, showcase, and sell their furniture designs.

For Consumers
Shoppers are presented with a curated marketplace highlighting limited-edition and exclusive furniture. The website emphasizes storytelling—each product includes the designer’s background, design inspiration, and craftsmanship details—to create a deeper emotional connection between buyer and piece.

Onboarding

First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.

Onboarding

First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.

Onboarding

First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.

Onboarding

First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.

Key Features

Seamless design submission and listing process
Built-in editorial curation and spotlight features for standout student work
Consumer-friendly interface with filters for style, material, and price
Social proof elements like reviews, accolades and ratings
Secure transactions and logistics support

This solution nurtures emerging talent while offering consumers access to original, statement furniture pieces not found in mainstream stores.

Progress Cues

We started by pulling some data to analyze how users were moving through the courses and the data showed that the majority of users weren’t moving linearly throughout a course. Based on this data we were also able to identify which learning style corresponded to each behavior, based on the Meyer-Briggs personality type.

Coming up with three different types of user behavior helped us create the framework for an improved progress indicator.

Progress Cues

We started by pulling some data to analyze how users were moving through the courses and the data showed that the majority of users weren’t moving linearly throughout a course. Based on this data we were also able to identify which learning style corresponded to each behavior, based on the Meyer-Briggs personality type.

Coming up with three different types of user behavior helped us create the framework for an improved progress indicator.

Progress Cues

We started by pulling some data to analyze how users were moving through the courses and the data showed that the majority of users weren’t moving linearly throughout a course. Based on this data we were also able to identify which learning style corresponded to each behavior, based on the Meyer-Briggs personality type.

Coming up with three different types of user behavior helped us create the framework for an improved progress indicator.