eCommerce

Masters of Scale Courses App

Sweet Reason

Masters of Scale Courses App

ROLE
Lead UX/UI Designer

TEAM
Creative Director
Designer
Developer

Challenge

There is little emotional benefit communicated through the current buy-flow, and little messaging about why one travel insurance is different from its competitors. Current travel insurance purchase sites are transaction oriented, and are functionally undifferentiated from one another.

About

The Masters of Scale Courses app is a highly curated learning experience designed to cultivate the entrepreneurial mindset for leaders at any level, and at any stage in their company’s growth.

For its MVP, Masters of Scale sought to create and build a product for its podcast listeners that focused on a sophisticated learning experience. Offering premium content by distilling key insights centered around a 10 minute daily practice where entrepreneurs can then apply to their business.

About

Sweet Reason is a beverage company specializing in hemp-derived, CBD-infused sparkling waters designed to promote relaxation and wellness. The brand offers products made with CO₂-extracted CBD from organic hemp, complemented by calming herbs and adaptogens like chamomile, lemon balm, and ashwagandha.

Update: Sweet Reason was acquired by Cann, a social tonic brand.

Challenge

Sweet Reason planned to launch a new beverage line. To support this, the brand sought a website redesign that would boost conversion rates and elevate their digital presence.

Challenge

There is little emotional benefit communicated through the current buy-flow, and little messaging about why one travel insurance is different from its competitors. Current travel insurance purchase sites are transaction oriented, and are functionally undifferentiated from one another.

About

The Masters of Scale Courses app is a highly curated learning experience designed to cultivate the entrepreneurial mindset for leaders at any level, and at any stage in their company’s growth.

For its MVP, Masters of Scale sought to create and build a product for its podcast listeners that focused on a sophisticated learning experience. Offering premium content by distilling key insights centered around a 10 minute daily practice where entrepreneurs can then apply to their business.

Wireflow

Solution

A full website redesign was implemented with a focus on user experience (UX) and brand storytelling.

Key Improvements

Homepage Revamp
Introduced bold visuals of the new beverage, integrated with calming lifestyle imagery to tell a cohesive brand story.

Product Pages
Enhanced with detailed ingredient breakdowns, wellness benefits, and reviews.

Mobile Optimization
Responsive design improvements led to a smoother checkout experience on mobile devices.

Subscriptions
Added features for curated bundles and auto-delivery, encouraging higher order values and retention.

Onboarding

First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.

Onboarding

First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.

Onboarding

First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.

Onboarding

First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.