Masters of Scale Courses App

About

The Masters of Scale Courses app is a highly curated learning experience designed to cultivate the entrepreneurial mindset for leaders at any level, and at any stage in their company’s growth.

For its MVP, Masters of Scale sought to create and build a product for its podcast listeners that focused on a sophisticated learning experience. Offering premium content by distilling key insights centered around a 10 minute daily practice where entrepreneurs can then apply to their business.

Challenge

There is little emotional benefit communicated through the current buy-flow, and little messaging about why one travel insurance is different from its competitors. Current travel insurance purchase sites are transaction oriented, and are functionally undifferentiated from one another.

About

The Masters of Scale Courses app is a highly curated learning experience designed to cultivate the entrepreneurial mindset for leaders at any level, and at any stage in their company’s growth.

For its MVP, Masters of Scale sought to create and build a product for its podcast listeners that focused on a sophisticated learning experience. Offering premium content by distilling key insights centered around a 10 minute daily practice where entrepreneurs can then apply to their business.

Role

Sole Product Designer

Team

Product Manager
2 Developers
QA Analyst

The Re-Design Objective

For Version 2.0, the goals began to shift as the business wanted to expand its audience base beyond its podcast listeners.

Part of strategy in expanding the audience was to integrate the podcast into the app by reaching users that aren't familiar with Masters of Scale. This new set of users are able to access free content without registering, and in time convert into paying members; essentially making the podcast offering a lead generation tool.

The Re-Design Objective

For Version 2.0, the goals began to shift as the business wanted to expand its audience base beyond its podcast listeners.

Part of strategy in expanding the audience was to integrate the podcast into the app by reaching users that aren't familiar with Masters of Scale. This new set of users are able to access free content without registering, and in time convert into paying members; essentially making the podcast offering a lead generation tool.

User Feedback

With the new strategy in place there was also feedback from our user base that we had our community manager gather along the way.

There were common themes that touched on our user’s biggest pain points and challenges which we were able to tackle and include as part of the revamping of version 2.0.

User Feedback

With the new strategy in place there was also feedback from our user base that we had our community manager gather along the way.

There were common themes that touched on our user’s biggest pain points and challenges which we were able to tackle and include as part of the revamping of version 2.0.

Main Pain Points

Lacking visual cues on the progress of a course
Unable to get a sense of “where I am today”
Hard to see an overview of all the content within a course

Main Pain Points

Lacking visual cues on the progress of a course
Unable to get a sense of “where I am today”
Hard to see an overview of all the content within a course

Main Pain Points

Lacking visual cues on the progress of a course
Unable to get a sense of “where I am today”
Hard to see an overview of all the content within a course

Main Areas of Focus

1. Improved onboarding that emphasizes quick access to a first listening experience.

North star metric: users are more likely to convert, once they’ve listened to MoS content.

1. Improved onboarding that emphasizes quick access to a first listening experience.

North star metric: users are more likely to convert, once they’ve listened to MoS content.

1. Improved onboarding that emphasizes quick access to a first listening experience.

North star metric: users are more likely to convert, once they’ve listened to MoS content.

1. Improved onboarding that emphasizes quick access to a first listening experience.

2. Enhance wayfinding tools and visual cues to aid in users' journeys throughout a course.

3. Podcast content exploration

North star metric: users are more likely to convert, once they’ve listened to MoS content.

3. Podcast content exploration

North star metric: users are more likely to convert, once they’ve listened to MoS content.

Onboarding

First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.

Onboarding

First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.

Onboarding

First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.

Onboarding

First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.

Onboarding

First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.

User Flow

Starting out with a user flow allowed us to work through some possible avenues that users may take and would have helped us to identify any gaps. Through multiple iterations we landed on a flow that would enable the user to easily move through the first few screens so as to expedite their introduction to their first listening experience.

User Flow

Starting out with a user flow allowed us to work through some possible avenues that users may take and would have helped us to identify any gaps. Through multiple iterations we landed on a flow that would enable the user to easily move through the first few screens so as to expedite their introduction to their first listening experience.

User Flow

Starting out with a user flow allowed us to work through some possible avenues that users may take and would have helped us to identify any gaps. Through multiple iterations we landed on a flow that would enable the user to easily move through the first few screens so as to expedite their introduction to their first listening experience.

User Flow

Starting out with a user flow allowed us to work through some possible avenues that users may take and would have helped us to identify any gaps. Through multiple iterations we landed on a flow that would enable the user to easily move through the first few screens so as to expedite their introduction to their first listening experience.

User Flow

Starting out with a user flow allowed us to work through some possible avenues that users may take and would have helped us to identify any gaps. Through multiple iterations we landed on a flow that would enable the user to easily move through the first few screens so as to expedite their introduction to their first listening experience.